Written by Wendell E. Hutchins II, on Thursday, 04 October 2007

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Cutting-edge websites creates “presence” for your church! A world presence. A properly designed website allows your church to utilize tools which will Inform your congregation, Connect with other members, Engage culture, and Empower people to spread the gospel of Christ. If your church website is not designed to fully integrate these four important aspects of ministry, you are not utilizing the web to its fullest potential. To win in media, you must allow web technology to serve as a primary tool in the “exposure” game.

The first element to becoming a ministry with viable “world-renown” exposure is to consult with an ad agency and design studio. It is important to carefully consider differing factors choosing such a firm.

After choosing your agency and studio, the first thing you must develop is your brand and identity. A good design (logo) is distinctive, memorable, and timeless as well as aesthetically pleasing in differing scales. Your brand must be scalable. In other words, it must look good when it is as large as a billboard or as small as a dime. Your brand should become “trademarked” yet fluid enough to exist in differing environments. You should use the same brand everywhere. From paper to plastic; from t-shirts to websites. Remember, a good logo communicates the unique qualities of its brand.

Last update: Thursday, 04 October 2007

Published in : NCO Blogs, Admin Blogs

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